Through his company Lexicon Branding, David Placek has named over 4,000 brands including Swiffer, Febreeze, and Dasani. His ability to create successful product names could be considered an art form, but his approach is more scientific. Placek utilizes sound symbolism — a method that tracks feelings evoked from certain letters all across the globe, ensuring your product gives off the right vibes to every customer around the world.
Dutch director Jan van IJken captured a fellow European grow from one cell into a tadpole — and out into the wild. The amphibious alpine newt is native to central and southern Europe. Watch it complete the beginning of its life cycle in just over six amazing minutes.