George Rocha is an artist — but don't think about hanging his work on a wall. George is the creator of Iris Skateboards, crafting decks and other functional art from old skateboards. Taking a lot of good wood that would otherwise end up in a landfill, George gives it a new life as tap handles, furniture, and screen print squeegees.
In the mid-1800s, Young Tom Morris was, along with his father Old Tom Morris, a pioneer of professional golf. By the age of 21, he had won the Open Championship four consecutive times, a record that remains to this day. While the game of golf would put Young Tom's name on the map, it would also be his downfall. Based on the book of the same name, Tommy's Honour tells the story of a father and son, the role of class in British society, and Old Tom's mission to keep the memory of his son alive. Tommy's Honour comes to theaters April 17, 2017.
Your favorite beer may have originated in the United States, but its founder did not. In their 2017 Super Bowl ad, Budweiser retells the story of their founder Adolphus Busch's journey from his homeland of Germany to St. Louis, where he later crafted the King of Beers.
Running has become more than training for the next finish line. It's sunrise run clubs, destination marathons, and post-run coffee stops that turn a workout into a community. From early coffee meetups in Austin to race weekends across the country, Nike's Ava X is built for the lifestyle surrounding every mile. A lightweight textile upper with synthetic leather accents delivers breathable comfort in a sleek, packable silhouette, while a Cushlon 3.0 midsole provides soft, responsive cushioning for everything from recovery walks to morning shakeout runs. A supportive fit and durable outsole with textured grip round out a sneaker designed to move effortlessly between the run, the café, and wherever the rest of the day leads.
Presented by Nike.
Alaya Naturals' Multi Collagen is built around the idea that better movement and healthier-looking skin begin with better ingredients. The formula combines five types of hydrolyzed collagen peptides sourced from grass-fed, wild-caught, and cage-free origins, alongside MSM, glucosamine, and chondroitin to support joints, hair, nails, and skin from within. NSF Contents Certified in its unflavored variety and free of fillers, the powder dissolves easily into coffee, smoothies, or water, making it a seamless addition to any daily routine. For those looking to simplify their wellness regimen, Multi Collagen delivers broad-spectrum support in a single scoop.
Presented by Alaya Naturals.
Boston Dynamics' walking and balancing robots have often been described as nightmare-inducing, but never has the company referred to their own creations as such — until now. In this leaked footage from their latest conference, they announced their newest robot Handle, a wheeled design that has the ability to lift heavy loads, jump, and cause nightmares. Meet your demise at the 3:45 mark.
Oakland, California-based producer and musician Russell E.L. Butler is a Moog fanatic. In the first episode of Moog's Sonic Origins, Russell talks the island of Bermuda, how it inspires his music, and how it brings it to the masses using their analog synths. Listen to more of Russell's work at his Soundcloud page.
After the collapse of the Soviet Union in the late 1980s, Cuba found itself in a very difficult position. The flow of goods was abruptly cut off, leaving the island nation isolated and in need of basic supplies. Cubans turned to their own ingenuity and bicycles en masse — leading to creative solutions to a variety of problems. BMX rider Frank Gonzalez describes how he progressed in BMX riding, despite a lack of parts and government restrictions.
Coffee is finally entering the 21st century. Scientists have sequenced the genome of the geisha coffee plant, renowned for its aroma, complex flavors, and sky-high price tag — about $300 for a half-pound. The genome of the geisha has been made public, and the information promises to be a boon to growers and coffee fanatics the world over.
The adidas Originals Samba has earned its place as a timeless streetwear staple by staying true to the design that made it iconic. Born on the soccer field, the silhouette pairs a full-grain leather upper with gritty suede overlays and signature gold foil details for a look that feels both classic and contemporary. A synthetic leather lining enhances comfort, while the gum rubber midsole and durable cupsole provide lightweight cushioning and dependable traction for everyday wear. Sometimes the best updates come from leaving a legend exactly as it is.
Presented by Foot Locker.
Long before many of today's fastest-growing brands became household names, they were building the foundation for scale. For more than two decades, Cuker has helped companies like Vuori, Hydrafacial, OluKai, Nike, Vans, Rip Curl, and Red Bull turn early momentum into sustained growth through an integrated approach to marketing, digital commerce, and brand strategy. Rather than relying on a single campaign or channel, the agency aligns performance marketing, influencer partnerships, retail expansion, and digital infrastructure into systems designed to grow alongside the business. The result is a playbook built for long-term success, proving that the brands that break through are often the ones that invest in the right foundation well before the spotlight arrives.
Presented by Cuker Agency.
A lot goes into choosing the right beer, and that unique lever behind the bar may play a bigger role than you think. From Budweiser to microbrews, AJS Tap Handles has been crafting unique works of art for 30 years. All of their pieces are made in the U.S. at their Random Lake, Wisconsin shop and include over 30,000 unique tap handles, ranging from snow globe-topped grains of wheat to intricate hand-painted kings.
Syracuse University was looking to revamp their brand and enlisted the help of Pentagram. After finding a historical connection between the college's School of Journalism and famed type designer Frederic Goudy, the firm decided to start with a font he created in 1910 for publisher Fredrick Sherman. Using Sherman as a base, Brooklyn type designer Chester Jenkins revived the century-old typeface to live in the 21st century.
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