1998 RUF Project Dragon Sports Car

RUF set aside an unused Porsche 911 body shell when it stopped building the CTR2, its wild twin-turbo version, and the shell sat for nearly three decades. Then a collector brought an idea to Alois Ruf, and they enlisted Tony Hatter, designer of the 993-generation 911, to shape the car. The result is Project Dragon, a one-off tribute to the 580-horsepower CTR2 Sport, with more power and modern parts. Its air-cooled flat-six makes 621 horsepower, and the carbon-fiber body wears Dragon Fire Orange, a color made only for this car and repeated on the gauge faces. Delivered to its original owner in 2024, it shows 759 miles and is now up for auction without reserve.

Bid at Gooding Christie's / $6,000,000+

Featured Gear

Hairmax PowerFlex 272 Laser Hair Growth Cap

The HairMax PowerFlex 272 Laser Hair Growth Cap brings at-home laser light therapy into a wearable format designed to support healthier hair growth. Its 272 medical-grade lasers deliver light to the scalp to help reduce inflammation and stimulate cellular energy around the hair follicles, supporting the natural hair growth cycle. The result is a convenient, hands-free approach to promoting hair that looks fuller, denser, and more vibrant.

Presented by Hairmax.

Buy from Macy's
Featured Gear

Ultra Energy Pouches

Ultra is expanding its nicotine-free pouch lineup with new Energy Pouches, delivering 180mg of caffeine alongside L-theanine and a full B-vitamin stack of B3, B6, and B12. Designed for sharper focus and a faster onset than coffee, the formula is built to kick in within 5 to 10 minutes while aiming to deliver energy with less of the crash. Launched in September 2026, the Energy Pouches give Ultra's rapidly growing lineup a convenient new option for focused energy without reaching for another cup of coffee.

Presented by Ultra.

Learn more at Ultra

Featured Gear

Nike Ava Edge

The city becomes a concrete playground with the Nike Ava Edge, navigating everything from morning commutes on crowded sidewalks to late night rooftop bars and adventures. Inspired by the geometry and interconnected grid networks of modern cities, the upper layers are formed by weaving textiles with breathable mesh netting to create a flexible and protective fit around the foot. An oversized midsole uses performance-level SCF foam for soft cushioning through long days on concrete, while a flexible, perforated rubber outsole wraps onto the midsole for added durability and leaves a distinctive imprint behind with every step. Combining technical construction with an urban-focused silhouette, the Ava Edge takes the active lifestyle of the Ava lineup off the running route and into the everyday rhythm of the city.

Presented by Nike.

Buy from Nike
Featured Gear

London Sock Co. Retro Striped Socks

London Sock Co.'s Retro Stripe Collection draws from vintage athletic wear, bringing the timeless appeal of retro varsity-inspired stripes into everyday rotation. Knitted from a soft organic cotton blend with a comfortable ribbed construction, the mid-calf socks strike the balance between nostalgic sport styling and modern versatility. Their understated design pairs just as naturally with broken-in denim and suede sneakers as it does with loafers, chinos, or weekend shorts. Produced using carbon-free manufacturing and hand-finished for a refined feel, the Retro Stripe Collection is the finishing touch to a great outfit.

Presented by London Sock Co.

Buy from London Sock Co.

Cars

Classic Cars