Vita Coco is turning up the sweet-and-tart with its newest Frosted Lemonade Treats, the latest addition to its popular coconut water-inspired lineup. Following hits like Strawberries & Creme and Orange & Creme, this flavor pairs zesty lemon with a coconutty finish for a refreshingly indulgent twist. Designed as a small moment of escape, Frosted Lemonade Treats transform a hectic commute or cluttered desk into a sunnier state of mind, delivering the functional benefits of coconut water with bold, pronounceable ingredients. Available nationwide in stores and online, it's the ultimate pick-me-up for anyone who wants a mindful, mood-boosting treat that feels like summer in a bottle.
Presented by Vita Coco.
Guided by the philosophy of Colin Chapman—"simplify, then add lightness"—Nike strips back the design with the Ava X. The silhouette focuses on weight reduction without sacrificing structure, pairing a textile upper with synthetic leather overlays for durability. Underfoot, a Cushion 3.0 midsole provides responsive cushioning, while a high-abrasion outsole adds grip across varied conditions. The result is a lightweight trainer built with a more streamlined, functional approach.
Presented by Nike.
Bar soap rarely gets an upgrade, but the Duke Cannon Soap Puck rethinks the format with a compact, palm-sized design built for grip, portability, and longevity. Triple-milled for a denser, longer-lasting bar, it delivers a rich lather while holding up better than typical soaps, making it just as suited for daily showers as it is for gym bags and travel kits. Formulated with natural oils and free of phthalates, it cleans without overcomplicating things, while the rounded puck shape feels deliberate in hand. It's a small shift in form that turns a basic essential into something more considered and durable.
Presented by Duke Cannon.
Nike updates the Free Metcon 7 with improved midfoot containment while retaining its signature Nike Free flexibility. Designed for a barefoot-like feel, the shoe uses a lightweight upper that moves easily between dynamic training and explosive lifts. A redesigned lacing system replaces Flywire cables with a webbed structure integrated into an inner sleeve for a more secure fit. Underfoot, a dual-density foam setup delivers a stable heel and softer forefoot, balancing support and flexibility for high-intensity sessions.
Presented by Nike.
Performance eyewear gets a purpose-built edge with REKS Golf sunglasses, designed specifically for the demands of the course. At the core are Color-Boosting Trivex lenses that enhance contrast and depth perception, making it easier to track the ball in flight and read subtle breaks on the green with precision. Unlike standard shades, the non-polarized design preserves visual cues critical for distance judgment, while anti-reflective coatings and 100% UV protection keep vision clear in changing light. Paired with lightweight, unbreakable frames built for all-day comfort, the result is a focused upgrade that sharpens your game without adding distractions.
Presented by REKS.
London Sock Company's Classic Trainer socks are lightweight, breathable Scottish Lisle cotton essentials built for comfort and style. This 12-pair set offers versatile colors with subtle ribbing and logo detail, perfect for slipping into trainers while keeping a polished, understated look.
Presented by London Sock Co.